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Digital marketing is a fast-growing career field in 2020. As the internet continues to expand, so do business opportunities. These businesses need expert marketers to target audiences that can’t be reached by traditional means!
If you want to be that expert but don’t want to be tied to one business, consider a career as a freelancer. Freelance digital marketing jobs open up a whole new world of possibilities and come with amazing perks like setting your own pay and hours. You just have to know where to get started.
Today, I’m going to show you how to get started as a freelance digital marketer and be your own boss, so stick around!
Step 1: Find a Platform
The first thing you need to do if you want to attract customers is to find the right platform to advertise your services. Because you want to be your own boss, you won’t apply for jobs put up by companies on job search websites. Luckily, there are many freelancing sites to choose from.
Let’s go over some of these websites and what they can offer you in the way of business.
Upwork is one of the leading freelancing websites due to its user-friendly features and impressive clientele. The site is free to use and you get access to a host of tools that make your life easier.
For instance, Upwork has a rating system between clients and freelancers to help you narrow down who you would like to work with. In addition to this handy feature, Upwork offers:
- A built-in invoice maker
- A certificate of earnings
- Stats about your jobs and how much you’ve earned over time
- Free connections for project applications
You should know, however, that Upwork initially takes 20% of your earnings for each project. This is a steep price to pay but the site does offer more than most of the freelancing platforms on the internet. Plus, as an UpWork freelancer, if you consistently work for the same customers, this rate goes down over time.
In recent years, Fiverr has skyrocketed in popularity because of the wide array of freelancing opportunities that it provides. There are over 200 different job categories to search through, digital marketing included.
With Fiverr, you create a seller profile, offer your Gig (your service), and typically offer three different plans with varying price points. As a digital marketer, you could offer marketing packages that include a wide array of things like social media management, ad creation, SEO, etc. Charge more for your services the more that you offer clients!
The benefits of using Fiverr to start your freelance business include:
- Free sign-up
- Thousands of job opportunities
- Ability to set upfront pricing; no lengthy negotiation required
Fiverr also takes 20% of your profits so adjust your pricing accordingly if you have a set goal in mind.
Freelancer is different from the previous two platforms because, while it is free to create an account, you can also pay to make yourself more visible on the site. There are three membership tiers, each offering enhanced features that the basic membership doesn’t have. As your profits grow, you can invest in higher membership tiers and attract more customers than you may have been able to before!
Freelancer’s hiring process works similarly to Upwork’s in that you get a certain amount of proposals per month to use to apply for projects. The membership tiers offer more proposal points than the basic package.
Other benefits of using Freelancer include:
- Thousands of jobs to apply for
- Live chat abilities to keep in touch with clients
- Support 24/7 when you need it
Step 2: Build Your Profile
Once you’ve found a freelancing platform that seems right for you, create an account and start building your profile! As a digital marketing freelancer, this is your chance to really sell yourself.
Include examples of your past work when you can, a professional photo, your pay rate, and any skills and experience applicable to the jobs you are hoping to snag! This gives potential clients their first impression of what you can do so make it great. The better you look at a glance, the more job invitations you’re likely to receive.
Step 3: Browse Job Listings
After your profile is complete, browse through the job offers on the site you chose. There are hundreds, even thousands of customers on each site in need of expert digital marketing freelancers such as yourself! Submit your proposal. Pitch to the client exactly why you are the best person for the job!
Tips for Finding Freelance Digital Marketing Jobs
As a freelancer, your income depends on your willingness to work hard to attract clients. If you want to secure as many digital marketing projects as possible, you have to be better and work harder than the next person. I’ve included some tips for doing exactly that. Take a look!
Use Multiple Platforms
Potential clients to get your freelance career started are everywhere but they’re not all in one place. If you want to make yourself as visible as possible, sign up under multiple freelancing platforms. Since the most popular are technically free to use, take advantage of that!
If you have to make three different profiles, do it. Most successful freelancers are found across multiple sites.
Set Competitive Pricing at First
Do some research on what other digital marketers are charging for their services and undercut them at first if only by a little. Don’t sell yourself short – what you do takes a lot of time, skill, and effort – but starting out by setting slightly lower prices than your competition is sure to snag you a few clients.
Once you’ve made a name for yourself on a certain platform, you can charge more for your freelance marketer services. Your reputation proves that you’re more than capable of doing the work and being in demand means that you can charge more.
Freelancers are only as good as their reputation and you gain a good one by being highly responsive. If a client sends you a message, respond within the hour. Faster than that is even better. When you do this, it gives others the impression that you are motivated to do a good job and eager to work with them.
Freelance work is partly about customer service. You have to handle your popularity as well as the actual marketing itself. Remember that. Being a freelancer gives you much more freedom than a traditional career. It’s highly rewarding and satisfying if you take on jobs that pay well. Finding these jobs is easy… if you know where to look. Now that you do, it’s time to get started! Being your own boss is only a few steps away.